Zalando

Attracting a younger audience

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Stuck on previous achievements

The investment company behind Zalando (Kinnevik AB's CEO) believes that despite their shortcomings as a profitable enterprise it nevertheless remains the European leader in its field. This confident statement translates throughout Zalando’s inconsistent design language, which is surprising for an e-commerce company of their size. As a young customer, I find myself not being included in their demographic as their online experience feels quite outdated. With newcomers like the online fashion store ‘Asos’, Zalando would require an updated online experience to keep up with the innovative competitors. I have made a concept re-design of what I imagine Zalando could be doing to become one of the cool kids (again).

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Moving content and large imagery

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Interactive product images

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Large photos without having to zoom

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Cohesion between platforms
In 2017, nearly 70% of traffic on Zalando came from mobile devices. This growth in traffic has lead Zalando to create a complete new user experience on their mobile app. However, the mobile app experience is not in line with the current desktop and mobile website, leading to a conflict in brand language. In this concept redesign, the experience remains the same on any platform.

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Design process...
Contact
If you would like to hear more about my projects or my work process, please don't hesitate to contact me through the channels below.

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